Yes, part 2 is finally here!
Update: Read the updated version of this article here.
If for some unknown reason you missed out on part 1 of this entrepreneurship series, you can always find it by clicking here, or the image below. (You seriously need to read it, pal)
So far, we covered how to create and launch your store from scratch, which also includes what products you can choose from, how many designs you need, how to use Printful, and how to take advantage of the 14 days free trial, among other things.
We are going to discuss how to get traffic to your Shopify store and get those sales!
You’re probably thinking that I’m going to mention Facebook Ads, but I don’t believe that Facebook is as reliable as Instagram to reach a young audience for your store. At least not at first.
What I like to do instead is to contact influencers directly via Instagram that have a decent following, with a profile related to whatever I am selling. For instance, if I am selling a cup that has the phrase “coffee for life” on it, I will contact a large Instagram account that revolves around coffee.
After I contact various influencers get them to agree to promote my store for a price, (usually not more than $200 for a post and 24-hour story with a link), I keep an eye on my store’s analytics and see if there is valuable traffic coming in.
If I like what I’m seeing, and I see sales coming in, then I turn to Facebook ads and promote my business since I already made money to pay for the ads.
Pro tip: Do not spend the money that you do not have. Wait until you make at least two sales to invest on Facebook.
Creating effective Facebook ads should be a post of its own because a lot goes into it. However, once you get the hang of it by trial and error, you will become more knowledgeable on who to target for your store based on previous results.
Do not underestimate the power of blogging and SEO for your store! When you have a dedicated blog for your store that is SEO optimized, you will get organic (free) traffic
Additionally, you need to be strategic about joining Facebook groups and contacting great influencers on Instagram. You might find the right person or company to work with that may not even require money upfront! All they may ask for is a small cut of your sales (AKA affiliate!)
For the third and FINAL part of this series, we are going to discuss how to keep your brand alive and growing! Don’t forget to share this and wait for the third and FINAL post of this series. HINT: We will have a course coming out soon just on this!