Want to establish your brand on Pinterest and drive traffic on autopilot whether you’re actively posting or not? This is for you.
I started using Pinterest maybe 3 to 4 years ago. I can’t remember when.
However, I was NOT actively posting. Instead, I was letting the other pinners find my pins and re-pin them. Basically, they were doing the job for me.
If I posted once or twice per month, that was a lot.
Then, what happened?
People started finding my pins organically on their own. That’s how the algorithm worked. I didn’t have to worry about promoting my pins or telling people to pin from my site. They just did.
Imagine what could have happened if I would have been more consistent with my pins and website’s content?
It’s important to note that my pins were not trashy. My pins have always been eye-catching and attention-grabbing.
As a result, people started to discover me and my brand. They signed up for my emails and purchased my programs.
Today you are learning how to do this and how to do it consistently whether you are actively pinning or not. Cool? Let’s begin.
Step 1: Always Start With The End in Mind
When it comes to driving people to my website, which is the easiest thing on earth to do, I need to know why.
Why do I want them there? Am I trying to collect their emails? Am I trying to sell them something? Am I trying to invite them to a masterclass? This is the first thing I determine.
Starting with the end is important (yet often overlooked) because by working backward, you make sure that your funnel is set up correctly and that everything is set up correctly.
Why would you start a race without knowing what or where the finish line is?
This is why I created the 3-day video series on growing a targeted and profitable email list. Inside the series, I cover how to attract high-quality subscribers that are more likely to buy from you in the future, starting with the finish line: selling your product or service.
This is all about giving you an unfair advantage at growing your profitable email list even if you tried everything else and failed.
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Action step: Determine your end goal. Write it down before you create anything.
Step 2: Keyword Research
You’ve got two options: do keyword research to rank on Google, or do keyword research to rank on Pinterest.
Pinterest is a search engine.
Here are my 2 cents on Google vs Pinterest:
When it comes to ranking on Google, you can easily lose your spot in the search results because of algorithm change and other people introducing new concepts.
When it comes to ranking on Pinterest, however, people will continue to find your pins because Pinterest will continue to recommend them to other pinners and the people searching.
Not only that, but pinners will always re-pin your pins no matter how old they are.
As you can see, I prioritize Pinterest optimization and don’t focus on Google.
So, Pinterest keyword research. Here’s how it’s done (at least by me):
In the top search bar of Pinterest, type what your post is going to be about. This can be things like keto, fitness plans, organization tips, etc.
When you hit “enter” you will see right under the search bar that a bunch of keywords will appear. That’s it. Those are the keywords that people search the most. Your research is done.
Now you know what keywords you are going to use in your post’s title, subtitle, etc.
You are going to use those keywords in your pin’s title and description, but more on that later.
Step 3: Write The Post
If you are collecting people’s email addresses, you want to make sure that your post is engaging enough for them to trust you and to be willing to give you their email address.
You must also have an enticing offer that relates to their wants and needs. Whether it’s free or paid, it must speak to them directly and help solve a very specific problem.
Here is how you might want to format your post:
- Start with a strong hook to pull them in and get them to read. This hook can be a question.
- Then add a story. This can be about you, a client, or even mistakes that should be avoided.
- Add the offer. Ask them to opt-in to receive something of value, or go straight for the purchase and pitch your product/service.
If you don’t know how to create irresistible offers, I also cover this in the 3-day video series I mentioned above. You can sign up here if you haven’t already 👇🏼
Step 4: Create Your Pins
Now that your post is written and published. It’s time to create your pins!
I recommend you to create 1-10 very different pins per post, and schedule them out. Pinterest favors fresh pins, so as long as your images are different, even if they are pointing to the same link, you are good.
The ideal size per pin is 1,000 pixels by 1,500 pixels.
I use Canva to create my pins. Click here for a FREE 30-day trial of Canva. The free version is fantastic, but the pro version gives you even more features. Try it out.
Pro Tip: Get the pro version and create as much as you can within that 30-day period with the pro features. You’ll thank me later.
Create all of your pins in advance. This will save you a lot of time and effort.
Step 5: Add Description & Publish
Once you’re back on Pinterest. Add your first pin.
Add one of the images you just created along with your title and description.
Your title can be the same title of your post, or you can create multiple variations based on the context of your post.
Your description should include what your post is about and any important takeaways from it. You are also going to include the keywords you found (go back to step 2 if you forgot already).
Then add the link of your post, select the board you are posting to, and that’s it.
Now you repeat that process with all of the other pins you created. Make sure you schedule the rest. Every 2-3 hours is best for daytime.
Note: Pinterest favors fresh pins. This means that they favor fresh IMAGES. You can use the same title and descriptions for the pins that are linking to the same page as long as the images are different.
Work smarter, not harder.
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