By now you must be familiar with Pinterest and the fact that it is a GOLDMINE for leads and potential clients. I also know that you want to make money with Pinterest because you’ve probably tried everything else with little to no results.
I’ve been on Pinterest for about 5 years now, but only started to take it seriously about 2 to 3 years ago. Since then, I’ve been testing so much that if you head to my profile right now you will see very different numbers compared to last month, and compared to the upcoming month.
Because I test with how often to post, I test with automated vs manual pinning, I test with pin formats and sizes, I test with colors and fonts, I test with promoted pins.
Really, I test with everything!
Because of that experience, knowledge, and results that I’ve gotten for myself and my clients, I am more than qualified to sit here today and teach you the ways you can make money with Pinterest.
Before I jump right in, there is one very important disclaimer; results vary per niche, country, and consistency. What works for me may not work for you. It doesn’t mean that Pinterest doesn’t work; it means that you have to improve your strategy and TEST.
If your business is here to stay and you truly value it as a business and not a hobby, then you should NOT have any problems testing for a few months to see what works for your brand. If this concerns you, Pinterest is not for you, and neither is entrepreneurship.
On that note, here is how I get recurring revenue (and profit) from Pinterest, and how many of my clients do so as well.
Email List Building
My email list grows on autopilot thanks to Pinterest and my top-performing pins (even the less performing ones perform).
This is such an easy thing to do that I don’t know why other entrepreneurs aren’t doing it.
Here are step-by-step instructions you can follow to start growing your email list using Pinterest TODAY:
- 1. Have your email-marketing system ready
This should be a no-brainer. If you want to collect email addresses you must have a service that is efficient and perfect for the level your business is at right now.
- 2. Create two types of landing pages
One of them should be a long-form piece of content (like a blog post with opt-in forms throughout) and the other should be a straight-up landing page that asks for their email address right there. This will allow you to test which URL is driving the most conversions (opt-ins).
- 3. Create about 5 different pins per URL
This means 5 pins for your blog post, and 5 pins for your direct landing page. Make sure you change a few things around so that the pins are fresh.
- 4. Post/Schedule!
Add your pins to group boards, Tailwind communities (if you use Tailwind. This is optional), and your boards as long as they are related to the content you are sharing. This means that you should only add pins to boards IF AND ONLY IF they actually have something to do with what your board is about.
And that’s it! Check your statistics within the first 2 months to see which URL is getting more conversions (opt-ins), and which pins are driving more results so that you can create more top-performing pins AND send more traffic to the winning URL.
How Growing Your Email List Leads to Money
Now you know one of the ways to grow your email list using Pinterest, but how do you actually monetize it? How do you make money with Pinterest after they join your list? I’ve got you!
One of the ways to monetize that list is by having a welcome sequence in place. A welcome sequence is a series of emails that welcome your email subscribers and also upsell them what I call an “entry-level” offer.
The image above will give you an idea on what to include for each email and when to send it for best results.
As always, feel free to test.
At the end of those emails, ALWAYS include a PS along with a message promoting your entry-level offer. This is perfect for those who like to scroll to the bottom and also serves as a reminder. Remember that repetition sells, and that people are more alert at the beginning and end of an interaction.
PRO TIP: Your entry-level offer can cost anything between $7-$37 dollars. This can be a small version of your big program.
The second way I monetized my Pinterest along with many of my clients was with affiliate marketing.
As you know by now, affiliate marketing simply means that you promote the products and/or services that you already use and love, and when someone purchases using your affiliate link you make a commission.
Here’s how you can do this step-by-step:
STEP 1: Partner with a company you already use and love.
If you can’t explain in 2 sentences or more why you love the product/service you are using, you shouldn’t promote it. People already come with a built-in BS detector and will see right through you.
They know when you’re lying, and they know when you’re trying to make a quick buck.
Take a look at the tools that you already use to run your business and find out if they have an affiliate program. If they do (most of them do), apply.
STEP 2: Get your affiliate link and promote it (read below).
The BEST way you can promote your affiliate link is by creating content and PROVING to your readers/listeners/subscribers how it’s going to benefit them.
I do this by writing a blog post dedicated to how I use the product and comparing it to other alternatives that didn’t work for me.
I add my affiliate link throughout the post INCLUDING images provided to me by them.
I also send out emails to my list whenever I discover a product/service that I know is going to help them, and by adding PS at the end of my emails to both remind them and encourage them to take action.
Additionally, you can have a dedicated page on your website containing all of the tools you use and love. With your affiliate links, of course.
STEP 3: Create pins linking to your blog posts about your affiliate products.
NEVERRRRRRR send traffic directly to your affiliate link. They won’t convert. Period.
Plus you’ll have high chances of getting banned on Pinterest for being spammy.
I understand you want to make money with Pinterest, but you have to be ethical and follow the rules.
Create pins linking to your content (in which you mention why you love that company so much and how it’s going to help them) because if they can’t picture themselves using the product or service, they won’t convert.
Remember that people don’t make decisions based on logic; they do so based on emotions. Make sure you tap into their emotions ETHICALLY by showing them how much they are going to benefit from the product/service.
STEP 4: Schedule/Post & Measure
As always, come back within 2 months to see your top-performing pins. If you don’t have much data, don’t panic! This is normal when your account is new and/or when you are starting to be more consistent on Pinterest.
Just keep coming back to check and improve. Meanwhile, you can create new pins linking to your content.
STEP 5: Repeat!
Do this for all of the tools you already use and love! Trust me, your audience will appreciate it because you will save them the headache of having to spend HOURS doing research, and can potentially save them money, too.
Your Own Products/Services
Using Pinterest to sell your products and services is, in my opinion, the best way to make passive income and hit your revenue goals consistently IF and WHEN done correctly.
I have A LOT of proven steps and strategies for this, but for the sake of the length of this post AND its simplicity I will only cover two.
NUMBER 1: Linking Directly to Sales Page
(I only recommend doing this when your offer costs less than $50)
You can create pins linking directly to your product’s sales page. Make sure your pins show exactly what your product is and what it contains.
For instance, if I’m selling an online course on growing your email list, I would create a pin with images of a before and after showing the growth of my list with text regarding the course.
Create multiple pin variations with different formats and create more of what performs best.
NUMBER 2: Linking to Content
Podcast episodes, video trainings, blog posts, any single piece of content that you create for your product/service is part of your funnel, and you should send traffic to those.
Sending traffic to the sales page is perfect for warm or hot leads, but sending traffic to your content ABOUT your product is perfect for cold leads who don’t know who you are or how you can serve them.
Make sure that you mention your offer repeatedly throughout your content and mention how they are going to FEEL after they get it. Are they going to be relieved because they’ll finally get some time back? Are they going to feel accomplished because they’ll get something removed from their schedule so that they can go play with their kids?
Create multiple pins linking to the URLs that promote your product or service.
AAANNNDDD It’s a wrap! Of course, there are a lot more strategies (basic and advanced) that I use to monetize my Pinterest and my clients’. But because I don’t want to overwhelm you, I kept this post very short, informative, and bluff-free.
Let me know in the comments below if this was helpful!